Leading Consumer Packaged Goods Companies Adopt Agile Product Lifecycle Management Solutions

Agile and Deloitte work together to meet the needs of the CPG industry
San Jose, CA - November 12, 2003 - Agile Software Corporation (NASDAQ: AGIL), a leading provider of product lifecycle management (PLM) solutions, today announced its expanded presence in the consumer packaged goods industry with implementations at companies including Leapfrog, Philips Oral Healthcare and Playtex . These organizations are using Agile PLM solutions to bring new products to market faster, create higher quality goods, enable brand extensions, reduce regulatory compliance costs, and increase competitiveness within new and existing categories.

"In the CPG industry, the ability to choose winning concepts and accelerate time-to-market while still maintaining brand integrity and quality is essential," said Tim Minahan, vice president, supply chain research, Aberdeen Group. "Agile solutions have been well known for product collaboration and cost management in complex manufacturing industries. Agile's growth in CPG is a natural industry expansion, enabling companies to capture and manage all the information related to the CPG product record—including specifications, packaging and artwork design, test methods, standard operating procedures, labeling, and manufacturing instructions."

CPG companies driving business results with Agile PLM include:

Leapfrog Enterprises, a leading developer of educational products, uses Agile PLM to manage design and product changes across a set of globally dispersed contract manufacturers, design centers, and packaging centers.

Philips Oral Healthcare, the maker of Sonicare®—a market leader in the powered toothbrush category, uses Agile PLM to manage new product introductions and the product record across the entire lifecycle from ideation to product refreshes.

Playtex Products, a leading manufacturer of personal care products including Banana Boat, Diaper Genie, Ogilvie, Playtex Feminine Healthcare, and Woolite, uses Agile to collaborate with its contract packagers to cost effectively bring products to market faster, develop retail display systems to build brand awareness, and ensure regulatory compliance. "As one of the world's best-known consumer product companies, Playtex is committed to providing consumers with high quality and innovative products," said Vince Viviani, vice president of quality systems, Playtex Products Inc. "Agile has demonstrated its strength and expertise in the consumer packaged goods market and has enabled us to provide higher quality products in compliance with stringent government regulations."

Agile and Deloitte Team to Deliver CPG Best Practices and Solutions
Agile has teamed with Deloitte to deliver best practices, complementary solutions and systems integration services to consumer product goods companies.

"Agile has now demonstrated industry-leading solutions that would help consumer product companies streamline their processes and manage their product development more effectively," said George Young, principal, Deloitte. "Agile is well-positioned to address the consumer packaged goods market challenges of new product introductions, collaborative initiatives, narrow market windows, and increasingly stringent regulations."

"Time to market and new product introductions can be the difference between winning and losing in the CPG industry," said Jay Fulcher, president and COO, Agile. "We’re pleased that customers like Leapfrog, Philips Oral Healthcare and Playtex trust Agile’s best-practice PLM solutions to increase the success rate of new products to drive profitability and build consumer brand equity. Agile customers demand rapid time to value, deep domain expertise and measurable results from their PLM investments. Partnering with Deloitte, a recognized thought leader in the CPG industry, expands Agile’s solutions for our CPG customers."


About Agile Software Corporation
Agile Software Corporation (NASDAQ: AGIL) helps companies drive profits, accelerate innovation, reduce costs, and ensure regulatory compliance throughout the product lifecycle. With a broad suite of enterprise class PLM solutions, time-to-value focused implementations, and a unique Guaranteed Business ResultsSM program, Agile helps companies get the most from their products. Alcatel, Boeing, Dell Inc., Flextronics International, Hitachi, Leapfrog, Lockheed Martin, Magna Steyr, Playtex, Siemens, and QUALCOMM are among the nearly 1,200 customers in the automotive, aerospace and defense, consumer products, electronics, high tech, industrial products, and life sciences industries that use Agile solutions. For more information, call (408) 284-4000 or visit www.agile.com.

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